In a world where a majority of the items we consume are mass produced in huge factories and purchased at big-box stores, one should consider the wonderful opportunities that exist to buy locally produced goods.
Similar to the growing popularity of microbreweries, there is also an insurgence of micro (coffee) roasters. This can be attributed to the increasing open mindedness of people wanting to try uniquely tasting products and support local ventures.
Both roasters and breweries produce handcrafted quality products in limited quantities. Micro roasted coffee is often prepared in batches of 150 pounds or less, by an expert roastmaster who knows how to get the full flavour out of the beans. While the consumer may be paying more for the small batch, this is outweighed by the superior taste and quality.
From a marketing perspective (something else we enjoy about coffee and beer), the most unique thing about micro breweries and roasters is they can quickly and easily tailor their products to local and seasonal demands.
One of the best examples of this is the growing selection and popularity of holiday blends. We've seen this before with Detour Coffee, but for first time Saskatoon's Museo Coffee has produced a festive roast. Well done to both! We can't wait to see more unique packaging from you both in the future!
Happy Holidays From Everyone At YXE Coffee Club!